I started out as an industrial designer. Evolved into a graphic designer. Morphed into an art & copy creative director. So, yeah, I didn’t take the typical agency route. I’ve learned to do everything on the job: design, copywriting, art direction, production, and management.

I have experience leading campaigns in traditional, digital and social media (Verizon’s World Cup campaign broke records on Facebook). I’ve been on dozens of winning new business pitches and hundreds of shoots and productions across the US, Mexico, Argentina, Uruguay, Chile, Costa Rica and the Czech Republic.

I was born in Minnesota, raised in Mexico, and now live in New York. I’m a native speaker in both English and Spanish.

I'm an expert-level mountain bike racer. I’ve raced the Leadville 100 three times and I’ve run eight full marathons. (Skills that never come in handy at work.)