Subway is a healthier fast food alternative for the Hispanic customer. Which is why sometimes we need to create alternative ads to target them.
The General Market brief was about the traditional taste of Thanksgiving – not entirely relevant to the Hispanic audience. We found a different approach: The home-style taste of the Carved Turkey sandwich will make you feel right at home.
A chicken sandwich that's so good, it's hard to believe it’s true. Which can be challenging for a particular profession.
Is he experiencing déjà vu? Or an exceptionally good deal. Or is it déjà vu? Or an exceptionally good deal?
A play on words: "Gordita" means chubby, and is also the name of a typical Mexican food.
Not so typical: the new Subway Wraps – meaty and full of flavor.
For the Hispanic customer, a wrap is kind of a burrito, but with new flavors. So, we acknowledged traditional Mexican food while playing on the similarities between swaddling a chunky baby and rolling a hefty Subway wrap.
It gets more delicious under pressure. When Subway introduced their pressed panini sandwiches, we capitalized on the pressing action, which is cinematically delicious.
A famous mariachi song (with a verse that goes on and on and on) illustrates how Subway Footlong sandwiches seem to never end.
Domino’s Pizza created a program rewarding pizza lovers just for the simple act of loving pizza – of any kind or brand. We used a few rhyming examples to show Hispanic customers how the program worked.
Domino’s Pizza is rewarding customers for loving pizza of any kind.
Samsung Galaxy TV commercial for the holidays, featuring Chilean-American artist Paloma Mami. Song lyrics describe the phone camera and earphone features.
Samsung Galaxy holiday ad, part of their “Best Gift Rap” campaign
Terry Singh is a New York fashion designer challenging the paradigm of gender-specific clothing.
I directed these videos for his brand launch.
From Fashion Designer Terry Singh
A Verizon FiOS connection allows you to do the previously unimaginable. We found a way to visually demonstrate the power of FiOS.
Campaign extensions included Facebook, Verizon.com and rich media banners.
FiOS helps you work from home.
FiOS helps you connect with friends.
Customer acquisition effort that targeted Hispanics with little or no banking relationship, using relatable stories to build trust and loyalty.
America's leading retailer has always worked to deliver messages in a personal, approachable manner.
Win gift-giving with a Walmart gift card.
A safer way to carry money.
The convenient way to carry money.
The music you want, hot off the press.
Me Agarró el Gol (The Goal Caught Me)
Goals in fútbol are reason for passionate celebration. Since the World Cup takes place during working hours, only those connected to Verizon will never miss a goal.
#MeAgarróElGol launched the @VerizonLatino Twitter handle, which gathered over 24,000 followers within two months. The campaign also delivered a record-breaking 348 million impressions on Facebook, through the sharing of “Goooling” videos.
Effort included online ads, landing page, and bracket challenge ecosystem, as well as an in-store POP makeover.
TV spot seeded #MeAgarroElGol hashtag, which launched @VerizonLatino Twitter handle. Game-related content was enhanced by 20 "Goooling" videos.
As long as you're connected to Verizon, the goal will "catch you" wherever you are. This TV spot began seeding the #MeAgarroElGol hashtag.
One of twenty videos using actors in real public situations.
There's no better holiday gift to give or receive than cool tech from Verizon. This campaign revolved around two insights: When Hispanics travel to visit relatives, they bring along a lot of gifts and "encargos" (requests). Secondarily, when we get gifts for ourselves, it's not without some level of guilt.
Social media featured vignettes that continued the TV story.
We go visit relatives for the holidays. We take gifts. We take some requested items. We take more gifts. Hopefully we won't forget anything.
After the holidays, it's okay to return unwanted presents and gift cards in order to get something cool from Verizon for yourself. Just ... don't get too greedy about it.
The holiday campaign was amplified on Twitter with video content and stills promoting specific products.
Vignettes continued the storyline on social media. Viewers had the option to click to see more or go to a Verizon.com holiday shopping site.
Vignettes continued the storyline on social media. Viewers had the option to click to see more or go to a Verizon.com holiday shopping site.
"Customers Speak"
Consumer Banking Campaign
This campaign ran over two years, surrounding customers with a total brand experience that conveyed many messages from the customers' point-of-view:
• Automatic Savings Transfers
• Text Banking / Online Banking
• Zero Liability Guarantee
• Convenience
• BankAmericard Cash Rewards
Touchpoints included TV, TV vignettes and added value sponsorships, Radio, DJ Endorsements, Print Ads, Online Ads (static, flash and rich-media), a product-specific Landing Page, additional content for the Bank of America website, Print Collateral, ATM ads, Point-Of-Sale (Printed and Digital) Direct Marketing and PR.
If your card is lost or stolen, no worries, you're covered. It's as simple as that.
Automatic Savings Transfer means you save here and there and before you know it, you've got some extra cash saved for those things you need or don't expect.
Use your card to make any kind of purchase and earn cash back with BankAmericard Cash Rewards.
1-2-3. One percent on any purchase. Two percent on supermarket. Three percent on gas. That's what you save with BankAmericard Cash Rewards.
Spokesperson Eugenio Derbez explains the benefits you get with DishLATINO.
You'll never forget a payment with the My Dish app.
Eugenio Derbez talks about DishLATINO customer service .. and gets a little help from the sitter.
Dr Pepper has always positioned itself as an original, and this campaign was no different. The unique taste of Dr Pepper is a combination of 23 flavors, so a parallel was drawn with the myriad multicultural influences embodied in and embraced by young millennials. The result was "living life to the 23rd" – Vida a la 23.
The campaign was centered around an engaging online hub that allowed for sharing and collaboration, as well as providing info about concerts, promotional tours and sweepstakes.
Dr Pepper is rich and bold because there are 23 flavors in each Dr Pepper, just like those living life to the 23rd.
7Up targeted young Latina mothers to choose 7Up as an alternative to colas.
The landing page served as a source of healthy living information.
The strategy for Sling TV, Dish Network's over-the-top internet service, was to attack the evils of cable. One spokesperson was up to the task.
Originally intended as a social media tactic, these videos were the cornerstone for the most successful campaign that Dish Network ever launched.
FAKE AD ALERT: Unlike the rest of my work, the ads on this page aren’t real. I don’t believe in making fake ads for award shows and passing them off as actual client assignments. I made these up just for fun.
Learn French through an Alliance Française chapter in your city.
Learn French through an Alliance Française chapter in your city.
Learn French through an Alliance Française chapter in your city.
Learn French through an Alliance Française chapter in your city.
Learn French through an Alliance Française chapter in your city.
Hyperbolic is an audio and creative production facility in New York.
Hyperbolic is an audio and creative production facility in New York.
Get as lost as you want.
Get as lost as you want.
Get as lost as you want.
A variety of print ads for a variety of clients.
Posters for Walmart's Latin Music Section
Posters for Walmart's Latin Music Section
Posters for Walmart's Latin Music Section
Life takes protection. Life takes Visa.
Life takes religion. Life takes Visa.
Life takes ingenuity. Life takes Visa.
Life takes bodyguards. Life takes Visa.