/
WORK EXPERIENCE
Freelance Creative Direction 2016-Present
Concepted and wrote TV, OLV, radio, print, web, and social creative for Samsung Mobile, Domino’s Pizza, Subway, Eliquis, Freestyle Libre, Dish Network, AARP, United Nations Global Compact, Mattress Firm, and Newell Brands.
Balanced high-gloss production with quick-turn creative, from brand campaigns to satirical radio scripts.
Trusted for bilingual insight and cultural fluency.
BBDO New York 2016-2017
Developed campaigns for Subway, DirecTV Latin America, AT&T Mexico.
Adapted brand voice across English and Spanish markets.
Identity / IPG Mediabrands 2015-2016
Helped pitch and win Sling TV for the General Market; wrote for Dish Network campaigns.
Lopez Negrete 1990-1999 and 2005-2015
Led bilingual creative teams for Verizon, Bank of America, Walmart, VISA, Dr Pepper, 7Up, Miller Lite, Goya Foods, Humana, Rent-A-Center, Arizona Lottery, Texas Lottery, Houston Ballet, NBA Houston Rockets.
Richards/Carlberg 1999-2005
Developed ad campaigns and branding for Compaq Computers, Houston Chronicle, Igloo, NFL Houston Texans, KFC & Taco Bell, HomeVestors, Mahindra Tractors, H-E-B Grocery, End Hunger Network.