https://luis-gonzalez-hjys.squarespace.com/work daily 0.75 2025-12-15 https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510665814111-EM9OL6A4MFVXM18HIE0Q/image-asset.jpeg WORK - Evil https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1512394204402-3NI6QXACN9OA4MJEBID0/Screen+Shot+2017-11-14+at+8.40.51+AM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1512655981902-S70YKD13MQRN60EDI9H5/image-asset.png WORK - DishLATINO "Mailbox" 60 You'll never forget a payment with the My Dish app. https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1513049809992-GR4RGM4E2SB58G7POWRA/Screen+Shot+2017-12-11+at+10.31.37+PM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1513085841149-UPB69Y3D1U9PQMF58C9T/Granny.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1513131906959-EJJ4N4PNH2A2MX11N51S/Screen+Shot+2017-12-12+at+9.23.37+PM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1429233908135-DZ2X6IQHNVFFB843BYFB/image-asset.jpeg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1565013868622-MB8MM7TZLEC0ETS3FC3Z/Screen%2BShot%2B2019-08-05%2Bat%2B10.01.13%2BAM.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1565016633620-N3COGE9HTOPYF001IEDA/image-asset.jpeg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1635530408565-Z2JHIRI55GF2Z00LC5NS/Screen%252BShot%252B2021-10-29%252Bat%252B1.20.00%252BPM.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510666153545-BZGF8ZAIXRTIVFZQNOL4/PageImage-490166-2808215-Ad3.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1512394416283-H7MVY9V9ZD3VCR8GX6ZX/Screen+Shot+2015-03-24+at+2.56.02+PM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1512394309356-5TTFAS0JOFBSI9PCQ0GY/Screen+Shot+2014-05-14+at+2.39.43+PM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510665781087-D98CGVFC5Z7V2EIA47KX/Proposal.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510665940481-6AABQLARKIPKCNUA34P8/Screen+Shot+2015-03-13+at+11.40.17+AM.png WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510666221091-U69SXK09E13R738DXEDC/image-asset.jpeg WORK - Arizona Lottery Scratchers "Gumaro" How does Gumaro get all the girls? Rascándola (Scratching it). https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510667263963-5R23JHN6O32YJ1ISZEHR/FB+ad.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510666025306-K2TGC2EDXGU7AR5JDWG5/image-asset.jpeg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510666249058-C7OKMZWCJJEEO7UUKWRL/HyperbolicRadioAlien.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510665911083-UQM6LJHJMWSMVMSBRYLT/JeepGuy.jpg WORK https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1510665667342-1RW2J8NP8RDG8CED2QSL/Screen+Shot+2016-04-09+at+5.51.09+PM.png WORK https://luis-gonzalez-hjys.squarespace.com/resume daily 0.75 2025-10-03 https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1527607462709-HDORY3N0ZDH9CWNCOL0K/LDGBW.jpg RESUME https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1527607462709-HDORY3N0ZDH9CWNCOL0K/LDGBW.jpg RESUME https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1440371383645-LMTQUJALOG2X64PXR3Z0/ResumeLGcolor.jpg RESUME - RESUME WORK EXPERIENCE Lopez Negrete 1990-1999 and 2005-2015 (Yes, that’s twice.) Was the agency’s first creative director as it grew from six employees to 200+. Responsible for leading multi-disciplinary creative teams on various accounts as well as new business pitches and wins, including: • Mass media and direct-response campaigns for Verizon FiOS • Multi-media campaigns for Verizon Wireless, including social extensions • Consumer campaigns for Bank of America (and NationsBank) • Consumer campaigns for Walmart and Walmart Financial • Re-inventing print collateral for MassMutual • Radio campaign for Hilton Hotels for the US and Latin America • TV and radio for the Arizona Lottery and the Texas Lottery • Pitched and won 360-degree campaigns for Dr Pepper and 7Up • Worked on print and radio for Motts and Squirt • Won the pitch for Miller Lite • TV, print, radio and outdoor for the Metropolitan Transit Authority • Pitched and worked on Goya Foods, Humana, Fiesta Marts, Rent-A-Center • General market work: TV for Walmart Financial. Print and collateral for the Alley Theatre, Houston Ballet, NBA Houston Rockets, Museum of Fine Arts Houston, Houston Symphony, Kickerillo Companies Richards/Carlberg 1999-2005 Hired to work on Compaq Computers for Latin America: print, point-of-sale collateral, digital and interactive. Transitioned to general market. Also: • TV, print and radio for the Houston Chronicle • Print collateral and catalogs for Igloo Products • Pitched and won TV, radio and outdoor for HomeVestors • TV, radio, print and digital for Mahindra Tractors, NFL Houston Texans, H-E-B Grocery & Central Market, regional KFC & Taco Bell, The Sterling Group, Hines, End Hunger Network, Compass Bank, Café Express, Crime Stoppers, Reliant Park, Hotel Derek Gonzalez Design 1988-1990 Freelance Graphic Design and Creative Direction The Porter Agency 1986-1988 Graphic Design and Advertising Graphic Concepts 1982-1986 Graphic Design and Advertising Fernando Zavala Diseño 1980-1982 Graphic and Audio Visual Presentation Design Diseño Industrial SC 1976-1980 Industrial Design, Presentation Design Universidad Iberoamericana 1980-1982 Teacher – Descriptive Geometry – Theory and Lab EDUCATION: Universidad Iberoamericana 1976-1980 Major in Industrial Design with a minor in Exhibit Design https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/1429020005640-EQQGH28Y2KFN2E21SSQL/LGCVhoriz.jpg RESUME https://luis-gonzalez-hjys.squarespace.com/new-cover-page daily 1.0 2018-05-17 https://luis-gonzalez-hjys.squarespace.com/contact daily 0.75 2018-05-15 https://luis-gonzalez-hjys.squarespace.com/about daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/5500fa33e4b0c98f96a9cc4d/0c44a79b-cade-4ac2-9bd5-463fb517e6be/LuisGround.jpg ABOUT